Inside our latest Bronx project and why developers, designers, and realtors are taking notes.

When we were invited to design a playroom for a new luxury development in the Bronx, we had one goal: to create a space that felt just as considered, elegant, and family-focused as the rest of the building.

Because here’s the truth: in buildings with over 100 units especially those attracting young families an indoor children’s space is no longer optional. It’s a key amenity. And when done right, it’s also a secret weapon for faster lease ups, stronger retention, and standout marketing.

The Challenge (and the Opportunity)

This Bronx building had everything: modern interiors, a sleek lobby, beautiful common areas. But like so many multifamily developments, it was missing a space just for kids.

We were brought in to change that.

The result? A 1,400 square foot indoor playroom that blends imagination, function, and elevated design and that’s already helping units lease faster.

What We Designed

This wasn’t an empty room filled with off-the-shelf toys. It was a fully custom environment fabricated in-house by our New York team designed to serve both kids and parents with intention.

The space includes:

A dedicated imaginary play area paired with a soft play zone designed for toddlers to safely crawl, explore, and interact
Custom play structures with a slide, offering active fun for older kids within a safe, indoor setting
A quiet library nook, perfect for story time or solo play
A built-in parent lounge with a mounted TV and modern seating
Natural finishes and soft colors that complement the building’s aesthetic
Open sightlines throughout, so parents can relax while staying connected

Every element from the flooring to the cutom lightning was crafted to create a cohesive, family first experience.

Custom reading and lounge area with tree inspired shelving, soft seating, and natural wood finishes by KidandCad.

Why 1,400 Sq Ft Made All the Difference

We’re often asked, “How much space do we really need?”

In this case, 1,400 square feet gave us room to create a truly immersive play environment without feeling overcrowded or tacked on. It allowed for separate zones, layered textures, and the freedom to move comfortably through the space.

That’s the sweet spot we recommend for larger residential buildings. It’s enough room to make an impact without taking away from rentable square footage.

Designed to Blend In

One of the things that sets this project apart is how seamlessly it fits within the building’s larger design story.

We worked closely with the development and design team to ensure the playroom felt like it belonged not like an afterthought.

We matched materials. We mirrored finishes. We brought in biophilic elements and soft lighting. The result? A space that elevates the building’s brand while serving a very real need for families.

A Word to Developers, Designers & Realtors

If you’re building or marketing a luxury multifamily property, don’t underestimate the power of a well designed playroom. It’s not just about kids’ entertainment it’s about lifestyle, community, and connection.

We’ve seen buildings lease faster because of spaces like this. We’ve seen parents get emotional on tours. We’ve heard leasing agents say, “This room closes deals.”

And most importantly? We’ve seen families thrive in buildings that were designed with them in mind.

Let’s Build Something Families Will Remember

At KidandCad, we handle everything from concept to installation. Our white-glove service means custom design, U.S.-based fabrication, and seamless execution with no hassle for your team.

So whether you’re planning a new development or looking to upgrade an existing amenity, we’d love to help you bring something magical to life.

📍 Based in New York | Serving the East Coast
🎨 Designed & built in-house

Why Every Luxury Building Needs a Custom Play Space